Context and Challenge
A European bank wanted to improve commercial card offerings and needed to identify high value segments and build a new product value proposition.
Mastercard developed a cardholder promotion and media campaign to promote a new business card offering and increase acquisition of new SME cardholders.
Mastercard designed and executed a B2C and B2B sales campaign to help the bank acquire new customers. The campaign included the development of a communications strategy and execution of a media plan to target small business customers.
- 70% increase in business cards over 6 months
- 100% increase in business card spend over 6 months