Which traits characterize a brand’s most valuable customers—and how can marketers reach similar high-value, potential customers? Which acquisition campaigns perform best? And how can brands personalize campaign creatives and messaging to achieve the highest ROI with different segments?  

Intelligent Targeting answers these critical questions by combining robust data insights and state-of-the-art modeling with a fully-managed approach to tailored acquisition campaigns.

Key benefits of Intelligent Targeting include:

	Data-Driven Marketing Products Access best-in-class Audiences based on anonymized and aggregated Mastercard purchase propensities and customer insights
	End-to-End Campaign Management Rely on Mastercard’s extensive marketing expertise, from strategy and segmentation to execution and diagnostics
	Professional, Tailored Creatives Produce more sophisticated, omnichannel campaign content
	Measurement and Optimization Support more accurate go-forward decisions with our proprietary test vs. control campaign analytics