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Intelligent Targeting

Enhance the efficiency, effectiveness and ease of customer acquisition strategies with a data-driven approach

Mastercard Intelligent Targeting

Boost the efficiency, effectiveness and ease of acquisition by leveraging Mastercard insights and expertise to design, execute and optimize acquisition campaigns for high-value customers.

Which traits characterize a brand’s most valuable customers—and how can marketers reach similar high-value, potential customers? Which acquisition campaigns perform best? And how can brands personalize campaign creatives and messaging to achieve the highest ROI with different segments?  

Intelligent Targeting answers these critical questions by combining robust data insights and state-of-the-art modeling with a fully-managed approach to tailored acquisition campaigns.

Key benefits of Intelligent Targeting include:


Data-Driven Marketing Products

Access best-in-class Audiences based on anonymized and aggregated Mastercard purchase propensities and customer insights


End-to-End Campaign Management

Rely on Mastercard’s extensive marketing expertise, from strategy and segmentation to execution and diagnostics


Professional, Tailored Creatives

Produce more sophisticated, omnichannel campaign content


Measurement and Optimization

Support more accurate go-forward decisions with our proprietary test vs. control campaign analytics

Additional Resources

The Future of Customer Acquisition

As companies strive to adopt a more relationship-oriented approach to customer acquisition, they should leverage rich data insights and apply rigorous analytic methodologies to enhance how they reach and communicate with prospects.

Looking Beyond the Transaction to Truly Understand Your Customer

Data analysis can help you form a complete understanding of your customers and offer them a better, more personalized experience.

Expert Insights
Personalization Is No Longer a Perk

Consumers want personalized experiences and if your business doesn't provide them, another one will.

Ask Mastercard Data & Services

Would you like to learn more about Intelligent Targeting and how it can help your business?