With contactless payments rapidly gaining popularity worldwide, now is the time to capture cardholder attention. Contactless payments provide a multitude of benefits to all members of the Mastercard ecosystem:

• Cash Conversion: With its ease of use, contactless encourages cardholders to ditch cash in favor of card-based payments

• Security: Contactless offers the same level of security offered by EMV chip insert cards, allowing the cardholder to maintain control when making purchases

• Speed: Cardholders enjoy reduced queues and a seamless payment flow, converting cash to card-based payments

• Convenience: Contactless payments can be made using a card or mobile wallet

Mastercard’s Contactless Optimization Solutions help issuers, acquirers and merchants accelerate contactless implementations and drive consumer adoption at each phase of the process:

• Pre-Launch: Understand the local landscape to inform the most effective go to market strategy

• Launch: Efficiently implement contactless, enable portfolios and drive initial contactless tapping behavior

• Post-Launch: Optimize everyday contactless usage to drive electronification of cash